Why you should buy Sony a7RIII?
Sony has recently announced a brand new Sony a7RIII, the latest innovation and successor for Sony a7RII. Sony a7RIII is the answers for the last release of Nikon D850. Sony is leading brand of electronic products, not limit to APS-C and Full Frame Mirrorless cameras, and lenses.
Sony a7RIII is packed with 42.4 megapixel, back-illuminated full-frame Exmor R™ CMOS and enhanced processing system. Sony a7RIII is very fast with a continuous shooting speed all the way up to 10 frames per second (FPS) with AF/AE tracking. This machine is twice faster than its previous Sony a7RII, which was 5 fps.
The BIONZ X processing engine is an upgraded version and it is 1.8 times faster than the Sony a7RII. The camera builds with Fast Hybrid AF with 399-point focal-plane phase-detection AF and 425-point contrast-detection AF, which is 400 more contract point than the Sony a7RII. This enables a faster focus lock and cut down half the time in low light situations compare to the Sony a7RII. Eye tracking technology (Eye AF) is twice faster as accurate and effective than its predecessor. The technology is especially helpful during portraits shoots and even Wildlife photography.
Sony has mentioned that an additional new improvements in focusing flexibility include AF availability in Focus Magnifier mode, focal-plane phase-detection AF support when using A-mount lenses, an ‘AF On’ button, a multi-selector or ‘joystick’ for moving focusing points quickly same as Sony a9, flexible touch focus functionality and much more.
“Additional improvements in focusing flexibility include AF availability in Focus Magnifier mode, focal-plane phase-detection AF support when using A-mount lenses, an ‘AF On’ button, a multi-selector or ‘joystick’ for moving focusing points quickly, flexible touch focus functionality and much more,” Sony says.
You have ability to shoot your session without disturbing your subject by using silent shooting mode. This mode is especially helpful during Wedding and Wildlife Photography. You can shoot at the rate of 8 fps with minimal viewfinder or LCD lag. Also, you can capture a burst up to 76 JPEG and 28 uncompressed RAW Files.
Sony a7RIII is upgraded with an ability to shoot 4K video across the width of the full-frame sensor. It can also shoot Super 35mm format with full pixel readout without pixel binning for 5K worth of data and then oversample it for impressive 4K footage. I have provided the sample video that was taken from Sony a7RIII.
- 42.4 MP 35 mm full-frame Exmor R™ CMOS and enhanced processing system
- Standard ISO 100-32000 range (upper limit expandable to 1024005)
- Fast Hybrid AF with 399-point focal-plane phase-detection AF and 425-point contrast-detection AF
- High-speed continuous shooting of up to 10fps12 with AF/AE tracking
- 5-axis image stabilization with 5.5-stop exposure advantage20
We would like share a video that was taken during Sony a7RIII demo/promo day.